Visual Identity
Brand Guidelines
Our visual identity and brand standards for consistent, professional representation across all touchpoints.
Brand Identity
Name
Harrison Bernstein
Legal Entity
Harrison Bernstein Ltd
Category
Chartered Accountants
Established
1994
Positioning
A digital-first, AI-ready chartered accountancy firm combining 30+ years of trusted expertise with cutting-edge technology.
Our Personality
Professional
/prəˈfɛʃ(ə)n(ə)l/
adjective
Confident, authoritative, established
Approachable
/əˈprəʊtʃəb(ə)l/
adjective
Warm, personal, easy to work with
Forward-thinking
/ˌfɔːwəd ˈθɪŋkɪŋ/
adjective
Digital-first, AI-ready, innovative
Trustworthy
/ˈtrʌs(t)wəːði/
adjective
Transparent, ICAEW regulated, reliable
Logo
Logo Usage
Logo on white / light background
White logo on brand-800 green
White logo on dark background
Don’t stretch or distort
Don’t use on busy backgrounds
Don’t add effects or shadows
Clear Space
Maintain minimum clear space of 1/4 logo width on all sides
Minimum Size
120px
40px
Never display the logo smaller than 120px wide or the icon smaller than 40px
Colour Palette
Brand Green
Accent Gold
Neutral
Colour in Use
Primary
brand-800 · #1a3a2a
Buttons, headers, primary backgrounds
Accent
accent-500 · #c9a84c
Highlights, CTAs, emphasis
Decorative accent
Text
neutral-900 · #111916
Body text, headings
Heading Sample
Accessibility — WCAG Contrast Ratios
| Foreground | Background | Preview | Ratio | Level |
|---|---|---|---|---|
White | brand-800 | Aa | 12.5:1 | AAA |
brand-800 | White | Aa | 12.5:1 | AAA |
White | neutral-900 | Aa | 17.1:1 | AAA |
accent-500 | White | Aa | 2.3:1 | Fail Decoration only, not for text |
accent-700 | White | Aa | 5.8:1 | AA |
White | brand-700 | Aa | 8.2:1 | AAA |
Typography
Libre Baskerville
serifHeadings · Weight 400 · 700
Open in Google FontsDisplay
Ambitious Businesses
Title
Our Services
Heading
Section Header
Conveys tradition, trust and premium quality. Used exclusively for headings and display text.
Inter
sans-serifBody · Weight 400 · 500 · 600
Open in Google FontsSemibold (600)
Buttons, emphasis, labels
Medium (500)
Subheadings, navigation
Regular (400)
Body text, descriptions, long-form content
Clean, modern and highly legible. Used for all body text, navigation, buttons and UI elements.
Type Scale
Display
60px
Chartered Accountants
Title
36px
Our Services
Heading
24px
Recent Transactions
Body
16px
We combine over 30 years of chartered accountancy expertise with modern cloud tools and a proactive approach.
Embed Fonts
HTML <link> tag
<link href="https://fonts.googleapis.com/css2?family=Libre+Baskerville:wght@400;700&family=Inter:wght@400;500;600;700&display=swap" rel="stylesheet">
CSS @import
@import url('https://fonts.googleapis.com/css2?family=Libre+Baskerville:wght@400;700&family=Inter:wght@400;500;600;700&display=swap');Tone of Voice
We are
- Professional but approachable
- Confident, not boastful
- Modern and forward-looking
- Clear and jargon-free
- Proactive, not reactive
We avoid
- Overly formal or legalistic language
- Technical jargon without explanation
- Aggressive sales messaging
- Vague or generic promises
- Reactive, compliance-only framing
Live Preview
See how the brand system works in practice. Toggle between light and dark themes to preview colour and typography combinations.
Expert Services
Tax Planning & Advisory
Proactive tax strategies tailored to your business goals. We help you keep more of what you earn through legitimate planning.
Harrison Bernstein Ltd
Chartered Accountants · Est. 1994
Downloads
For AI & Developers
Our brand data is machine-readable and publicly accessible for AI tools, design systems, and integrations. All assets are served with Access-Control-Allow-Origin: * headers. Logos are static files — not behind image optimisation proxies.
| Resource | URL | Format | |
|---|---|---|---|
| Brand manifest | hblca.com/brand.json | JSON | |
| Site overview | hblca.com/llms.txt | Plain text | |
| Full site content | hblca.com/llms-full.txt | Plain text | |
| Logo assets | hblca.com/brand/ | Static files | |
| Colour palette | hblca.com/brand/palette.json | JSON | |
| Sitemap | hblca.com/sitemap.xml | XML |
JavaScript
// Fetch HBLCA brand data
const brand = await fetch('https://www.hblca.com/brand.json')
.then(r => r.json());
console.log(brand.colors.semantic.primary);
// → #1a3a2a
console.log(brand.logos.primary_svg);
// → https://www.hblca.com/brand/logo.svgCSS Custom Properties
:root {
--brand-primary: #1a3a2a;
--brand-accent: #c9a84c;
--brand-text: #111916;
--font-heading: 'Libre Baskerville', serif;
--font-body: 'Inter', sans-serif;
}