Visual Identity
Brand Guidelines
Our visual identity and brand standards for consistent, professional representation across all touchpoints.
Brand Identity
Name
Harrison Bernstein
Legal Entity
Harrison Bernstein Ltd
Category
Chartered Accountants
Established
1994
Positioning
A digital-first, AI-ready chartered accountancy firm combining 30+ years of trusted expertise with cutting-edge technology.
Our Personality
Professional
/prəˈfɛʃ(ə)n(ə)l/
adjective
Confident, authoritative, established
Approachable
/əˈprəʊtʃəb(ə)l/
adjective
Warm, personal, easy to work with
Forward-thinking
/ˌfɔːwəd ˈθɪŋkɪŋ/
adjective
Digital-first, AI-ready, innovative
Trustworthy
/ˈtrʌs(t)wəːði/
adjective
Transparent, ICAEW regulated, reliable
Logo
On Light Background
On Dark Background
Colour Palette
Brand Green
brand-50
#f2f8f4
brand-100
#e3f0e7
brand-200
#c0deca
brand-300
#92c4a3
brand-400
#6ba67e
brand-500
#4e8a65
brand-600
#3d6b4f
brand-700
#244d38
brand-800Primary
#1a3a2a
brand-900
#0f2419
Accent Gold
accent-50
#fbf8f0
accent-100
#f7f0de
accent-200
#eddfba
accent-300
#e0cc92
accent-400
#d4ba6e
accent-500
#c9a84c
accent-600
#b8973a
accent-700
#8a6d1f
Neutral
neutral-50
#f5f7f6
neutral-100
#e9efeb
neutral-200
#d3dfda
neutral-300
#b3c5bb
neutral-400
#8fa69a
neutral-500
#6b8578
neutral-600
#4f675a
neutral-700
#374840
neutral-800
#1e2a23
neutral-900Text
#111916
neutral-950
#0a0d0b
Primary
brand-800 · #1a3a2a
Buttons, headers, primary backgrounds
Accent
accent-500 · #c9a84c
Highlights, CTAs, emphasis
Text
neutral-900 · #111916
Body text, headings
Typography
Libre Baskerville
serifHeadings · Weight 400 · 700
Display
Ambitious Businesses
Title
Our Services
Heading
Section Header
Conveys tradition, trust and premium quality. Used exclusively for headings and display text.
Inter
sans-serifBody · Weight 400 · 500 · 600
Semibold (600)
Buttons, emphasis, labels
Medium (500)
Subheadings, navigation
Regular (400)
Body text, descriptions, long-form content
Clean, modern and highly legible. Used for all body text, navigation, buttons and UI elements.
Type Scale
Display
60px
Chartered Accountants
Title
36px
Our Services
Heading
24px
Recent Transactions
Body
16px
We combine over 30 years of chartered accountancy expertise with modern cloud tools and a proactive approach.
Tone of Voice
We are
- Professional but approachable
- Confident, not boastful
- Modern and forward-looking
- Clear and jargon-free
- Proactive, not reactive
We avoid
- Overly formal or legalistic language
- Technical jargon without explanation
- Aggressive sales messaging
- Vague or generic promises
- Reactive, compliance-only framing
For AI & Developers
Machine-readable brand data and site content are available for AI agents, LLMs, and developer tools to consume directly.