{
  "name": "Harrison Bernstein",
  "legal_name": "Harrison Bernstein Ltd",
  "tagline": "Chartered Accountants",
  "established": 1994,
  "website": "https://www.hblca.com",
  "positioning": "A digital-first, AI-ready chartered accountancy firm combining 30+ years of trusted expertise with cutting-edge technology.",
  "personality": ["Professional but approachable", "Confident, not boastful", "Modern and forward-looking", "Clear and jargon-free", "Proactive, not reactive"],
  "colors": {
    "brand": {
      "50": "#f2f8f4",
      "100": "#e3f0e7",
      "200": "#c0deca",
      "300": "#92c4a3",
      "400": "#6ba67e",
      "500": "#4e8a65",
      "600": "#3d6b4f",
      "700": "#244d38",
      "800": "#1a3a2a",
      "900": "#0f2419"
    },
    "accent": {
      "50": "#fbf8f0",
      "100": "#f7f0de",
      "200": "#eddfba",
      "300": "#e0cc92",
      "400": "#d4ba6e",
      "500": "#c9a84c",
      "600": "#b8973a",
      "700": "#8a6d1f"
    },
    "neutral": {
      "50": "#f5f7f6",
      "100": "#e9efeb",
      "200": "#d3dfda",
      "500": "#6b8578",
      "700": "#374840",
      "800": "#1e2a23",
      "900": "#111916",
      "950": "#0a0d0b"
    },
    "semantic": {
      "primary": "#1a3a2a",
      "accent": "#c9a84c",
      "text": "#111916",
      "text_muted": "#6b8578",
      "background": "#f5f7f6",
      "surface": "#ffffff"
    }
  },
  "typography": {
    "heading": {
      "family": "Libre Baskerville",
      "weights": [400, 700],
      "usage": "Headings and display text. Conveys tradition, trust, and premium quality.",
      "google_fonts_url": "https://fonts.googleapis.com/css2?family=Libre+Baskerville:wght@400;700&display=swap"
    },
    "body": {
      "family": "Inter",
      "weights": [400, 500, 600, 700],
      "usage": "Body text, navigation, buttons, UI elements. Clean, modern, legible.",
      "google_fonts_url": "https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700&display=swap"
    },
    "scale": {
      "display": "60px",
      "title": "36px",
      "heading": "24px",
      "body": "16px",
      "small": "14px",
      "caption": "12px"
    }
  },
  "logos": {
    "primary_svg": "https://www.hblca.com/brand/logo.svg",
    "primary_png": "https://www.hblca.com/brand/logo.png",
    "white_svg": "https://www.hblca.com/brand/logo-white.svg",
    "white_png": "https://www.hblca.com/brand/logo-white.png",
    "icon_svg": "https://www.hblca.com/brand/icon.svg",
    "icon_png_64": "https://www.hblca.com/brand/icon-64.png",
    "icon_png_256": "https://www.hblca.com/brand/icon-256.png",
    "favicon": "https://www.hblca.com/favicon.ico"
  },
  "tone": {
    "we_are": [
      "Professional but approachable",
      "Confident, not boastful",
      "Modern and forward-looking",
      "Clear and jargon-free",
      "Proactive, not reactive"
    ],
    "we_avoid": [
      "Overly formal or legalistic language",
      "Technical jargon without explanation",
      "Aggressive sales messaging",
      "Vague or generic promises",
      "Reactive, compliance-only framing"
    ],
    "example_phrases": {
      "good": ["We'll handle this for you", "Here's what this means for your business", "Let's get ahead of this"],
      "bad": ["Per our engagement terms", "You are required to", "As per HMRC guidelines"]
    }
  },
  "contact": {
    "email": "enquiries@hblca.com",
    "recruitment_email": "recruitment@hblca.com",
    "phone": "+44 1474 537 810",
    "address": {
      "line1": "10 Harmer Street",
      "city": "Gravesend",
      "county": "Kent",
      "postcode": "DA12 2AX",
      "country": "United Kingdom"
    }
  },
  "social": {
    "linkedin": "https://uk.linkedin.com/company/harrison-bernstein-ltd-",
    "instagram": "https://www.instagram.com/tax_advise"
  },
  "credentials": {
    "icaew_regulated": true,
    "xero_partner": "Gold",
    "company_number": "02979317"
  }
}